Here is an idea that I am considering for my masthead, from my questionnaire results I have used the preferred colour scheme which was red/blue and white, and used the theme of young british artists. As i have dedicated my magazine to Young british artists I wanted a name for my magazine to be "british" therefore decided that by naming it "Full monty" which is British slang for the entire take, all that is desired, this title is showing my audience that this magazine's content is all of what they want included in their magazine and alos giving them they affect that it is what they 'need'. I used the union jack as it represents British culture and used a slighty more edgy version of it, to make my magazine more interesting and perhaps even "rocky". My colour scheme also does not relate to any particular genre of music and from my poll results it seems the best way to produce a successful magazine would be to do a more diverse magazine. I chose to use this font as it fits in with the rough union jack look.

Analysis from Poll.

    

      From my feedback of my poll I have more of an understanding of what I can include in my music magazine. From my answers I have an even amount of males and females who have voted, therefore my music magazine will be aimed at both genders, it is convenient that the most popular colour scheme voted was red, blue and white as these are unisex colours and I can portray a unisex magazine by using these colours. By using these colours it also gives me an idea of the theme of my magazine which will be young new british artist, using the young and new artists will attract my target audience which from the results is late teens. It is clear to see that from my results a large majority of people rarely buy music magazines, therefore this gives me an idea of promoting a cheap prescription so that they are bought more often, the reason people may choose not to buy magazines very often could also be due the price of magazines, from my poll the outcome of my results for how much people wish to spend is mainly in the price range of £2-£2.99, in result of this I will price my magazine in between these prices around £2.50 so that my magazine will sell more. The majority of people listen to indie and rnb music therefore I will make my magazine diverse in  music styles, people would rather see interviews in magazines so in result of this I will produce a double page spread with an interview, it was also voted that people would like to see cash and gig ticket prizes, this gives me an idea of what I can use for competition prizes. 

Audience demographics. 

     Understanding the audience demographic of a media company when is extremely important. Audience analysis is a starting point for any media project, you need to figure out your audiences demographics such as, how old they are, where they live, their interests and anything that's appropriate for what your media project is, for example I have asked Kelly what music she is in to and referred to other media such as television, to produce a music magazine it is essential to find out what their lifestyle and interests are and what type of music they listen to as this helps sum up your target audience and what type of people will buy your magazine. The more you understand your audience the better your chances of capturing their attention.

Uses and Gratifications theory

      

      Theorists were not asking how the media effects audiences, but how were the audiences using the media. They suggested that audiences had specific needs and actively turned to the media to consume various texts to a satisfaction of these needs. The audience were seen as active, as opposed to passive audience. This theory acknowledged that the audience had a choice of texts from which to chose from and satisfy their needs.  While acknowledging that the audience are active and chose what to watch, the Uses and Gratifications theory is for understanding that audiences also have limitations. The theory still suggests that the audience will read some aspects as the same. It does not consider how the messages are interpreted or any other factors affecting the audience’s interpretation.  In conclusion the theory is based around the audience seeing what they do with the media rather than what the media does to comsumers, allowing the audience to find out how media effects them.  This theory ensures that the audience are in charge of choosing certain media which suits their needs, an example of this may be that if a consumer enjoys listening to rock music they wouldn't want to get a magazine such as smash hits which is a very girly magazine and focused on pop music, they would rather go with a magazine such as NME or KERRANG! which may stand out as this genre due to image, text and colour.  

     This diagram is Maslow's hierarchy of needs, a theory which explains our Physiological, Saftey, love/belonging 

Esteem, and Self-actualization. This pyramid is made to show that the two top boxes show what people need and music magazines could be a contributing factor to this. Maslow's Hierarchy explains that needs started off with essential needs to keep you alive such as breathing and water, moving onto needs such as safety and security then friendship, family and so on, it then moves on to needs such as self esteem and confidence. These are important as they give people a good view on how life should be. 

 

    This is Kelly Fowler, she is 17 years old and lives in North london. Her dress sense is quite unique, not your average plain t-shirt and jeans. She likes to shop in topshop, h&m and jack wills. She enjoys being around her friends and going to parties, she is a very easy going and carefree person. 

     She enjoys watching TV programmes such as channel E4's Skins, 90210, and ITV'S America's next top model and ITV2's secret diary of a call girl. Kelly listens to a wide range of music, although mainly indie, house and also some pop and dubstep, she often listens to music via the radio in which she would listen to either KISS 100, Capital radio or radio one depending on the time of day. She often listens to her music through her ipod, the radio and music channels.